Mood+Boards+and+Visual+Comps

Mood Boards
Mood boards are used sometimes in fashion, advertising and interior design to generate a "feeling" or mood through visual stimulus. Traditionally photos, colours, textures, patterns, shapes, text from magazine and newspapers, pieces of fabric and wallpaper cuttings are attached to a panel. The arrangement of these objects also can help stimulate visual thinking about the design.



It is analogous to visual brainstorming as the rule with mood boards is that "anything goes". It is not meant to formally represent the design but serve as inspiration that can promote the visual design. Colour palettes can be developed using mood boards.

Examples of Mood Boards: [|Qualiflyer VIP Lounge] [|Peachpit Books] [|All That Malarkey] [|Life Cleaver]

Visual Composites
The visual composites are a set of static images or screen designs that transform the information architecture and site map into a series of fully designed interface screens. The visual hierarchies, typographic style, colour and layout will be defined at this stage.