Commercial+Advertising+in+Public+Spaces

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PACT Analysis

 * People**
 * Everyone is exposed to commercial advertising, but city dwellers are much more likely to be exposed to such advertising.
 * People interested in social activism may be more attracted to the idea of discussing advertisements, even more so the legal aspect of those advertisements.
 * Our system should take into account different levels of internet and computer literacy.


 * Activities**
 * Our system will introduce a new activity to users: the rating of commercial advertisements.
 * The discussion of advertisements will also be integral to our system.


 * Contexts**
 * Commercial advertisements are found everywhere, but are especially concentrated in urban centres like Toronto.
 * Commercial ads are seen by people in the city mainly while commuting, so our system should be quickly accessible by mobile users.
 * The system will also address the context of legality in regards to outdoor advertisements.


 * Technologies**
 * Our system will serve both as a tool for rating and discussing advertisements, but also as a database of outdoor advertisements.
 * Both traditional web and mobile web access will be used to access the system.
 * Emerging technologies like mobile GPS and image recognition can be adapted for use with our system.

User Research
Conduct research into the effects of commercial advertising on the everyday life experience.
 * //Hunt Question//**

City dwellers in Toronto that move through or utilize public spaces. For example: professionals, shoppers, tourists, students, for pleasure, etc.
 * //Context//**

Personas (friends and family)
 * //Focus//**

- Multiple choice (quick and easy, especially for people who's first language is not English) - Short answer (allows people to express their feelings in their own words) - Image analysis (show ads and ask for information regarding the company or product) - Slogan analysis (providing the slogan and asking for the name of the company or service)
 * //Questionnaire Format//**


 * //Possible Questions (true or false)//**
 * 1) Too many ads?
 * 2) Too provocative?
 * 3) Too violent?
 * 4) Do they convince you to by the product or service?
 * 5) Have ads become less informative?
 * 6) Are ads too distracting?
 * 7) Are ads a source of entertainment?

Possibly compiling the results of our research into an informational piece.
 * //Research Presentation Format//**

[|Evaluating The Effects of Commercial Advertising in Public Spaces Questionnaire] [|The Questionnaire Results]

Requirements
[|Advertising in Public Spaces Project System Requirements]

Flow Chart
[|Advertising in Public Spaces Project System Flow Chart]

Scenario Based System Maps
• (borXu) Bruce is a senior architect working at GRD in downtown Toronto. We usually take the same Go Train car on our way back to Oakville. Today I asked him about his opinion on the new advertising campaign for the Global TV Network which was all over the place in the Union Station. [|more...]

• (chris ) Monte is a tech-savvy 24 year old student at the University of Toronto. His interests include mobile technology, the internet, blogging, and social activism. He regularly visits sites that promote and educate about social activism in Toronto, the country of Canada, and the world as a whole. Monte likes technology, and likes to feel that he's using it towards a productive end. [|more...]

• (kr1st1na) Alexxia is 22, and has just graduated from Western University with a bachelor in life sciences. She is technologically impaired, but that doesn't stop her from exploring new programs or systems. In fact, she feels they are an opportunity to help her further develop skills in that area and is intrigued by the constant developments she hears about technology. [|more...]

Mood Boards
Borzu's Mood Board

Kristina's Mood Board

Final Project
media type="custom" key="348599"

[|Launch SignPost]