Observation

A primary method of data collecting. Observation is used when you are trying to understand an ongoing behaviour, process, location, unfolding situation or event. The researcher, or observer, monitors, measures and records what they see, taking care to avoid intruding on the subject being observed. Observational studies are most useful for describing a behaviour, situation or location than for explaining it. By observing you get a more reliable indication of what's going on than by simply asking people.[1] While observation is a informative way of conducting research it can have its setbacks in the sense that what is being observed can potentially end up resulting in a biased perspective. In most cases we see what we want to see which is why this skill requires the individual to enter the environment to be observed with an open mind uninfluenced by any preconceived notions or perspectives they may have prior to taking part in observational research.

References: 1. Wade, C., et al. //Psychology - Canadian Edition//. Pearson Education Canada Inc. pp 39-40. Toronto, Ontario. 2004.