Digital+Interactive+Signage

A trend showing up is the focus on what is called the “digital signage” market, as ads are being designed to display information in public places. Manufacturers are coming up with various technologies to address this market, but a particularly interesting ones are displays with 3D holographic images [|(1)]. ChiMei Optronics of Taiwan and Germany’s SeeReal Technologies were two manufacturers exhibiting 3D video displays [|(2)]. These technological advancements begin to bring outdoor advertising to a new level and open numerous possibilities for their future purposes.
 * Description**


 * Significant Insights**
 * These advancements will definitely drive the industry to a higher economic level.
 * Although an interesting way to communicate advertisements publicly, it may bring into question the ethics of such methods and potentially change the perspectives of viewers towards advertising in general.
 * This technology may provide better use of public space as it will eliminate massive in your face billboards and could potentially be more environment friendly in comparison.

References: 1.__Touch Screens and “Digital Signage” Make Their Mark__. October 25th 2007. 

2. __SeeReal Technologies Exhibits Holographic 3D Video Display, Targeting Market Debut in 2009__. October 25th 2007. < http://techon.nikkeibp.co.jp/english/NEWS_EN/20071025/141312/>