BrandNoise+Website

This website brings to light and monitors various types of consumer behaviour in relation to product branding. Depending on the brand various studies or scenarios are set into play in orders to retrieve user information. The concept behind this relates to the fact that if you know the circumstances behind consumer behaviour as it corresponds to a specific brand, you can better understand consumer choices to better comprehend and meet their standards. The main idea here is to implement various concepts while creating a brand that will allow consumers to easily relate to this brand through their daily routines and functions. As a result, this website observes the behaviours of consumers in reference to a specific brand through mapping reoccurring patterns that companies can take into consideration when it comes to product branding.
 * Description**

__Example__: New data from Nielsen Outdoor indicates that men between the ages of 35 to 54 are most likely to see advertising on billboards. The study asked 850 respondents to wear a GPS-equipped pager-size device called the Npod for nine days and then married the respondents’ traffic patterns to a map of outdoor advertising sites to determine who passed what kind of outdoor ads [|(1)].


 * Significant Insights**
 * One of the key findings in the study shows what many outdoor-media buyers inherently know - that the location of an ad’s site doesn’t define the demographics the ad reaches, but the commuting pattern around an ad [|(1)].
 * The commuting patterns around an ad become much more significant as opposed to gender related factors around an ad.
 * Less desirable areas to spend money on outdoor advertising may in fact turn out to be the effective area to place them as they may reach a demographic outside that surrounding area.

References: 1. __BrandNoise: Solving the Riddle of Outdoor Advertising__. October 25th 2007. < http://brandnoise.typepad.com/brand_noise/outdoor_advertising/index.html >