Springboard_Representation_phase

[[image:spring-board_logo.jpg width="208" height="99" link="Springboard"]]
A fresh new mobile software which allows you to Spring into Conversation on the subways of Toronto! Back to main


 * a. Mood Boards: Bringing Springboard to life**

//Keywords// Human Touch | Home | Familiar | Eagerness

//Colors// Mocha | Chocolate | Skin tones | Wood | Copper | Sand | Lettuce Green

//Rationale// I picked out very earthy and skin tones because I feel that the user should realize the human quality that is unique about this technology. Colors such as mocha, browns, dark orange really bring warmth and familiarity into effect. Images of wood, home furniture, flour roller (used in kitchen), etc are examples of where such colors infuse home-ness. Such colors facilitate a home-ness in an environment such as the TTC where everyone feels isolated or uncomfortable. Of course, to highlight the spark of run-ins and meeting new exciting individuals is represented with the lettuce green color. This color is fresh, crispy and delicious. Surprisingly, the colors used in my mood-board are also directly identical to those of a kiwi fruit. Delicious and Exotic! This mood-board achieves the challenge of making technology feel less mechanical, by infusing a human-touch to it and keeping in mind the excitement element as well.



//Key Words// fresh | spring | citrus | transit | urban | contemporary | mobility

//Rationale// The Springboard system's intent is to provide a platform for people to meet each other in the mobile urban space of Toronto's subway transit. My mood board reflects the 'newness' and spontaneity of meeting new people through the imagery of citrus fruits and bright lime colours that connote freshness, newness, and happiness because of the bright yellow undertone of the colours. The tangy quality of the colours and images also relates to the quickness and uninvolved nature of the springboard system: it quickly facilitates connecting with people. Lastly, the graphic urban image on the upper right connotes innovative technology in and urban context, which is just what the system is.



//Key Words// bouncy | light | airy | fresh | cool | welcoming

//Rationale// Springboard is a system that needs to make people feel comfortable, this is the number one concern. Light greens and blues help to create this tension free area where people can feel welcome. We do not want to present users with any harsh elements, because we want them to be able to feel free in their atmosphere. Sans serif type helps to present this image of simplicity: of welcoming. We want people to be intrigued and to check it out, but not be scared off. We want to come off as unjudgmental as possible. The natural images of coiled plants unwinding help express this fresh and light feeling. The uncoiling is the relief we want to express, this air of welcoming and encouragement.


 * b. Visual Comps: How it looks**




 * c. Interactive Storyboards: How it works

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