Information+Mapping


 * Information Mapping**

Information mapping is an approach to structuring large volume of information. The method was first developed by Robert E Horn. The core principle behind information mapping is breaking down the information into the simple and basic blocks and then presenting these blocks of information in the most convenient and accessible way. According to Robert E Horn, each block was meant to represent a paragraph and consist only out of brief sentence that would summarize the meaning. Then, these blocks would be arranged in groups from 1 to 9 and form maps. A series of such maps would create an information system. (Namahn) Target audience is extremely important in the information mapping method, as information maps are meant to be arranged in a way that maximizes the efficiency of information delivery, and who is the reader plays a big role. (Wikipedia) It is important that the number of blocks was meant to vary from 1 to 9; Robert E Horn created this principle relying on the research of George A Miller, a psychologist who demonstrated that humans short term memory may hold only from 5 to 9 items. (Namahn) Today "Information Mapping" became a commercialized term as it is a name of the company that deals with the information architecture relying mainly on Robert E Horn's method.

References: Namahn. //A research note on Information Mapping.// Retrieved on Oct 12 2007 from http://www.namahn.com/resources/documents/note-IM.pdf Wikipedia. //Information Mapping.// **Wikipedia.** Retrieved on Oct 12 2007 from http://en.wikipedia.org/wiki/Information_mapping