Bouf+Superboutique

[|www.bouf.com]

When it comes to shopping, high street chains have made it impossible for consumers to stand out. Think white iPod earphones, flat-pack Ikea furniture and Topshop tshirts just about everywhere. We, like our friends, crave originality, so we created Bouf.com - //the// online boutique for the 21st century individual. A curated marketplace uniting artists, designers and brands, with consumers who crave originality. Bouf is only interested in products that stand out...from Fashion, Jewellery and Furniture, to Gadgets, Artwork and Gifts. We are always looking for the next great thing, and our experienced team of style-gurus, early-adopters and designers continually curate the product selection to ensure that our customers get their hands on the most original products[|1].
 * Description**

The site as a whole serves as a marketplace for creatives aided both those selling and those looking to buy. Providing a means for both groups of users to find each other in a space concentrated on exhange. It provides a means for less well known artists and designers to get their works out to a larger audience which is interested in attaining such products. It allows for both a conventional search mechanism as well as a secondary method using a tagging system that allows you to browse based on kywords attributed to each product by the individual selling said product. It also caters to those with a restrained budget by allowing the sites inventory to be searched based on price as a criteria, rather than just umbrella categories. Bouf also provides a blog to provide timely updates to users looking to follow product updates as frequently as possible. This is accompanied by a customer support system along similar lines which allows for the sellers to easily communicate with those purchasing their wares.
 * Insight**

Those responsible for the sites creation also kept the user in mind by presenting important information such as shipping surcharges in plain site. In many other cases such information is made more difficult to find, hiding what is an unavoidable surcharge. The interface caters to the more creatively minded by making extensive use of rollover buttons and menus, which results in an experience void of the usual visual clutter. It possesses an overall cleanliness owing in part to its reliance on a bright green colour scheme and white background. These is reinforced by the sites structure which maintains broad segments for navigation and not much else in between.


 * Home Page

References** 1. http://www.bouf.com/doc/our_story