Kristina's+Mood+Board

Rationale
My rationale behind this mood board was to creatively emphasize the feel of our system. I decided to use somewhat of an abstract approach to convey this as abstraction allows for the interpretation by the viewer and this is precisely what our SignPost system is all about. The viewers and/or users in our case, determine the direction our system potentially takes and as a result, it requires active users to participate in rating ads and deciding whether they are considered illegal or not. Each users interpretation then enhances the sites direction with respect to how far a concern about a specific ad will go and influences the type of action that will occur as a result. Furthermore, this mood board in particular is reflective of the web based portion of our system and as such, I decided to use fonts and colours that are web compatible and not too harsh on the eyes. The main colours being used here are variations of green with accents of yellow, red, and blue in some areas. My reasoning behind this especially with the green was to use a neutral yet welcoming colour for the website which is potentially a colour that users won't get tired of and hopefully this comes across with this type of colour scheme. The overall feel I was trying to achieve within this mood board was a feeling of expressiveness, innovativeness, while still maintaining a sense of structure and welcoming within our system. These factors are conveyed through imagery collaged together to form one unified image. The images have a three dimensional look and while some are very organic to emphasize the flow and sense of community within our system, geometric shapes are used to balance this in order to give off that informative and structured feeling our system will also implement. Approaching the mood board in the aforementioned ways was quite useful and only logical as I can now take the thoughts and concepts derived from here and implement them into the actual system itself.

Click [|here] to view my mood board.