Bikechain



http://www.sustainability.utoronto.ca/projects/bikechain/

The Bikechain is an emerging student-run bicycle facility and resource centre on the UofT campus that encourages the usage of bikes and provides on-campus bike maintenance and repairs. Located in the downtown core of Toronto, where travelling via bicycles by students and residents are typical, Bikechain introduces affordable services to facilitate and promote an environmentally-conscious form of commute.

Some of Bikechain's goals to revitalize and increase the biking community include the introduction of more bike lanes, parking and integrated safety laws within the city's roads and landscape. Bikechain, in connection with UofT's Sustainability Office, hopes to develop appropriate spaces and environments where cyclists will be able to utilize effectively, while decreasing the number of vehicles, and ultimately gas emissions, on the road.


 * Insights:**


 * One of their features includes their BikeshareHub which will seek to generate workshops regarding bike education on safety and theft prevention. These information sessions could persuade an increased audience to participate in this mode of transit.
 * Because Bikechain plans to run even during the winter months, depending on the frequency of staff and volunteers, help and advice will be available despite the change in weather. This will in turn foster a greater sense of community and social network within the biking population on campus and surrounding area of the city.
 * As this is an initiative created at a well-respected institution in the downtown Toronto environment, the focus starts with a young, urban, educated audience, which helps spread the word and create a precedence among this age group, hopefully convincing others to switch to bicycling.
 * website could include more visuals and images to promote their service, although it's nice that this facility is branched off from UofT's Sustainability Office website, helping user give related information and put into perspective the institution's other initiatives towards similar issues.