Field+Data

Field Data
Statistical data and other findings taken directly from the studied subject or area. In terms of the user experience in the design world, field data can involve a number of things, including photographs, videos, and statistical information such as the number of visits or hits a web site has per day. Field data allows a designer improve a design, such as a web site, through input from the user describing its experience while exploring the site and critiquing of its like and dislikes of the sites.