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A networking site specifically designed to connect business oriented professionals and maximize the human resources that lie within each person's network. The Company was founded in California and was a funded venture by several companies such as Greylock, Sequoia Capital and more. The website features allow users to list their contacts and recommended professionals that they trust in business, and as each user does this similarly, a pool of human resources becomes visible, becoming accessible through network/connections.
 * Description**


 * The Way it Works**

Central to the concept of LinkedIn is the network of connections. There are three degrees of connections, the first are your own connections, the second are your connection's connections, and the third degree connection comes from the later groups connections. This leads to greater access to people that may be of assistance in more ways than one. One of these is to find jobs and future opportunities and also to find the right people by the aid of recommendations. The website allows for employers to post jobs and also search for potential candidates. In order to maintain knowledge and empower the business oriented individual that is part of LinkedIn, a new feature has been introduced called "Linkedin Answers" which builds a sense of community by allowing users to share wisdom and ask questions.

Understanding the user The major purpose of Linkedin is to **Empowering The Job/Opportunity Seeker**. It does this by the means of uncovering hidden links to people through the different degrees of contacts. This site is designed to give the seeker advantage over the often secluded environment that is part of the hiring process. Often, it is said that 'word of mouth' is best way to get insider information, and Linkedin does exactly this. One of the interesting aspects that emerges from this social network is that seekers can get to know their potential employer on a different level, than just 'superior/inferior' 'I'm hiring you" way. The seeker can actually check references of employers, allowing a two way check up, giving both parties a fair chance. On a more intimate level, it also helps to know what kinds of things you have in common with an employer, giving an added advantage when it comes to an interview. The nature of a workplace is also based on working bodies mingling, sharing large amounts of time around one another, and thus if the job seeker is more in tune with the employer, it makes for a livelier working environment from the beginning. It is always easier to work in unity when we feel like we belong and 'fit' into our surroundings. Therefore the website is well in tune with empathizing with the situation that occurs during the process of hiring and works to eliminate the secluded nature of it.
 * Analysis**


 * Learning is also a big part of climbing the business ladder**. The newest feature Linkedin Answers is another great concept that understands what a user may value, specifically, valuable business wisdom coming from professionals themselves. It is also a valuable tool for entrepreneurs who may find professional advice of importance.

**Recommendations Galore** Continuing on a more informational level, within the section of services provided by LinkedIn, most of the information that is interesting to the user is highly visible. For instance, a user might be interested in knowing the top recruiters or contractors on the website. These kinds of information give users a top down view, allowing them to start at information this is top-notch.


 * References**

Kawasaki, Guy. "Ten Ways to Use LinkedIn." __How to Change the World.__ January 4, 2007. October 25 2007. http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html __Linkedin__. 2007. October 23, 2007. http://www.linkedin.com/home?trk=logo __Wikipedia__ 2007. October 23, 2007. http://en.wikipedia.org/wiki/LinkedIn